A few Good Creative Men

We write ads or people die....

Personal experimental:

Above is the next movie teaser on a horror movie. I just do some experimental. It combines abstract images with black and white photography, using gradients, blurs, and Blending Modes to create stunning composited image that's bursting with colour and movement.

Dunia Baru The Movie | Teaser poster

Always wanted to do a movie poster during my career as an art director and designer. And I finally got one! This project were done by collaboration with multi talented actor, model, talent, art director, designer etc. Mr Riz Ainuddin. The idea of using a photographic technique named stereographic where the panaramic photo is distort into a planet. Look closely when you're at the cinema and you can spot my initials inside. True master at work! :)

Cast were studio shot separately. Gosh. Some came early, some came late, some came on different days. Biasalah kan? When you're the expert, things should look seamless like this. Akan Datang!

Happy New Year!

Wishes everyone a Happy New Year. Cheers!

A great logo should:

Distinguish your company from your competition
Don't try to emulate another company. Be your own brand. Less than a decade after Coca-Cola was born, Pepsi quickly became successful by setting themselves apart rather than trying to emulate the leaders.

Use meaningful colors
Different colors and shades can have different effects on people because of color association. Green is associated with the environment and is an appropriate logo for a company like the Sierra Club or Greenpeace. However, green is also associated with motion sickness so would be a poor choice for the interior of a car.

Use an appropriate font
You may generally gravitate to bold, exciting fonts, or feminine curvy fonts but if you are a ballet company, you should probably avoid harsh, clunky lettering, and if you are a football team, you should probably avoid graceful, delicate lettering, even if it's more attractive to you.

Be simple
Your logo can have some elaborate features but it should be simple enough to make a quick statement.

Be memorable
Your logo should make a statement about your company. The next time a customer needs your kind of business, he'll choose you just because of brand recognition.

Avoid distracting elements
Your logo does not need, LLC, Inc, and other details. That type of detail can be saved for documentation about your company. The next time you are driving past businesses, take a look at the logos around you and see how other successful logos are handled.

Avoid taglines if possible
Taglines can be an important part of a company's image but should be separate from a logo. The size of the text in a tagline is so much smaller that it often forces the logo to be bigger in order to accommodate the text.

A Neu Creative 2008: Reinvent & Rebuilt

" Becoming an art director does not require years of art director school, even if one existed. It does however, demand a smattering of many competencies derived from varied educational and work experiences. Certain art directors are better at photography or illustration, while others are more adept with motion or three-dimensional space (3D), but overall, to be a good art director one must know how to delegate - who to call for best work to achieve the final product, which is ultimately the result of C O L L A B O R A T I O N "

- Stever Heller, The Education of Art Director, Allworth Press Publishing.