Tuesday, January 1, 2008

A Neu Creative 2008: Reinvent & Rebuilt

" Becoming an art director does not require years of art director school, even if one existed. It does however, demand a smattering of many competencies derived from varied educational and work experiences. Certain art directors are better at photography or illustration, while others are more adept with motion or three-dimensional space (3D), but overall, to be a good art director one must know how to delegate - who to call for best work to achieve the final product, which is ultimately the result of C O L L A B O R A T I O N "

- Stever Heller, The Education of Art Director, Allworth Press Publishing.

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